Marketing · £28,000 - £45,000

Top Resume Keywords for Social Media Manager

Q: What keywords should I put on my Social Media Manager resume?

The most important keywords for a Social Media Manager resume include: social media management, content creation, community management, social media analytics, paid social. You should also consider adding: influencer marketing, crisis communication, video production.

Q: What ATS score should a Social Media Manager aim for?

Aim for an ATS score of 80% or higher. This means your resume includes most of the critical keywords from the job description. Scores below 60% usually mean your resume will be filtered out before a recruiter sees it.

Q: What certifications help a Social Media Manager resume?

Valuable certifications for a Social Media Manager include: Meta Blueprint Certification, Hootsuite Social Marketing Certification, HubSpot Social Media Certification. Adding these to your resume can significantly boost your ATS score and credibility.

Manages brand presence across social media platforms, creating engaging content and building community. Tracks social metrics, manages paid social campaigns, and responds to audience engagement. Here are the keywords, skills, and certifications that will help your resume get past ATS filters and in front of hiring managers.

Essential Keywords

These are the core skills recruiters and ATS systems look for in Social Media Manager resumes. Missing these will likely get your application filtered out.

social media managementcontent creationcommunity managementsocial media analyticspaid socialplatform strategybrand voiceengagementcampaign planningtrend analysis

Preferred Skills

These keywords give you an edge over other candidates. They show broader capability and cultural fit.

influencer marketingcrisis communicationvideo productionsocial listeningemployee advocacyUGC strategy

Certifications

Meta Blueprint CertificationHootsuite Social Marketing CertificationHubSpot Social Media Certification

Tools and Software

HootsuiteBufferMeta Business SuiteCanvaTikTok Business CentreSprout SocialLater

Example Resume Summary

Here is a strong resume summary for a Social Media Manager position. Notice how it naturally weaves in key skills and quantifiable achievements.

“Social Media Manager with 4 years of experience growing brand communities across LinkedIn, Instagram, and TikTok. Grew LinkedIn followers from 5K to 50K organically and achieved a 6% average engagement rate, 3x the industry benchmark.”

How to Use These Keywords on Your Resume

1. Match the job description

Do not just copy and paste this list. Read the specific job posting and identify which of these keywords appear. Use those exact phrases on your resume.

2. Show context, not just keywords

ATS systems are getting smarter. Instead of listing “project management” in a skills section, write “Led project management for a 12-person team delivering a cloud migration on time and under budget.”

3. Use both acronyms and full terms

Write “Search Engine Optimisation (SEO)” or “Continuous Integration/Continuous Deployment (CI/CD)” the first time, then use the acronym after. This covers both search patterns.

4. Place keywords strategically

Put the most important keywords in your summary, job titles, and the first bullet of each role. Many ATS systems weight content near the top of your resume more heavily.

5. Check your score

After updating your resume, run it through an ATS checker to see how well it matches the job description. Aim for 80% or higher.

Check your Social Media Manager resume now

Upload your resume and paste the job description. Our AI checks keyword matches, formatting issues, and gives you an instant ATS score.

Check ATS Score - Free

No sign-up needed • Takes 30 seconds • 100% free

Frequently Asked Questions

What keywords should I put on my Social Media Manager resume?

Focus on the essential skills: social media management, content creation, community management, social media analytics. Then add relevant certifications like Meta Blueprint Certification. Always match keywords to the specific job posting you are applying for.

What ATS score should a Social Media Manager aim for?

Target 80% or higher for the best results. Scores between 60-80% are reasonable but leave room for improvement. Below 60% means you are likely missing critical keywords and will get filtered out.

What tools should a Social Media Manager list on their resume?

Common tools for this role include Hootsuite, Buffer, Meta Business Suite, Canva. Only list tools you are genuinely proficient with, as you may be tested on them during interviews.

How many keywords should I include?

There is no magic number. Focus on naturally incorporating the keywords that appear in the job posting. Keyword stuffing (repeating the same term multiple times) can actually hurt you with modern ATS systems.