Marketing · £25,000 - £40,000

Top Resume Keywords for Content Writer

Q: What keywords should I put on my Content Writer resume?

The most important keywords for a Content Writer resume include: copywriting, SEO writing, content creation, research, editing. You should also consider adding: thought leadership, email copywriting, social media copy.

Q: What ATS score should a Content Writer aim for?

Aim for an ATS score of 80% or higher. This means your resume includes most of the critical keywords from the job description. Scores below 60% usually mean your resume will be filtered out before a recruiter sees it.

Q: What certifications help a Content Writer resume?

Valuable certifications for a Content Writer include: HubSpot Content Marketing Certification, Google Digital Marketing Certificate, CIM Content Award. Adding these to your resume can significantly boost your ATS score and credibility.

Produces engaging, SEO-optimised written content for websites, blogs, social media, and marketing materials. Researches topics, adapts tone for different audiences, and meets editorial deadlines. Here are the keywords, skills, and certifications that will help your resume get past ATS filters and in front of hiring managers.

Essential Keywords

These are the core skills recruiters and ATS systems look for in Content Writer resumes. Missing these will likely get your application filtered out.

copywritingSEO writingcontent creationresearcheditingbrand voiceaudience awarenessblog writingCMS managementdeadline management

Preferred Skills

These keywords give you an edge over other candidates. They show broader capability and cultural fit.

thought leadershipemail copywritingsocial media copyvideo scriptinganalyticsinterviewing

Certifications

HubSpot Content Marketing CertificationGoogle Digital Marketing CertificateCIM Content Award

Tools and Software

WordPressGoogle DocsGrammarlySEMrushCanvaTrelloHemingway Editor

Example Resume Summary

Here is a strong resume summary for a Content Writer position. Notice how it naturally weaves in key skills and quantifiable achievements.

“Content Writer with 3 years of experience producing SEO-optimised blog posts, case studies, and white papers for B2B technology companies. Authored 200+ articles that drove 150K monthly organic visits and supported lead generation campaigns worth £1M+ in pipeline.”

How to Use These Keywords on Your Resume

1. Match the job description

Do not just copy and paste this list. Read the specific job posting and identify which of these keywords appear. Use those exact phrases on your resume.

2. Show context, not just keywords

ATS systems are getting smarter. Instead of listing “project management” in a skills section, write “Led project management for a 12-person team delivering a cloud migration on time and under budget.”

3. Use both acronyms and full terms

Write “Search Engine Optimisation (SEO)” or “Continuous Integration/Continuous Deployment (CI/CD)” the first time, then use the acronym after. This covers both search patterns.

4. Place keywords strategically

Put the most important keywords in your summary, job titles, and the first bullet of each role. Many ATS systems weight content near the top of your resume more heavily.

5. Check your score

After updating your resume, run it through an ATS checker to see how well it matches the job description. Aim for 80% or higher.

Check your Content Writer resume now

Upload your resume and paste the job description. Our AI checks keyword matches, formatting issues, and gives you an instant ATS score.

Check ATS Score - Free

No sign-up needed • Takes 30 seconds • 100% free

Frequently Asked Questions

What keywords should I put on my Content Writer resume?

Focus on the essential skills: copywriting, SEO writing, content creation, research. Then add relevant certifications like HubSpot Content Marketing Certification. Always match keywords to the specific job posting you are applying for.

What ATS score should a Content Writer aim for?

Target 80% or higher for the best results. Scores between 60-80% are reasonable but leave room for improvement. Below 60% means you are likely missing critical keywords and will get filtered out.

What tools should a Content Writer list on their resume?

Common tools for this role include WordPress, Google Docs, Grammarly, SEMrush. Only list tools you are genuinely proficient with, as you may be tested on them during interviews.

How many keywords should I include?

There is no magic number. Focus on naturally incorporating the keywords that appear in the job posting. Keyword stuffing (repeating the same term multiple times) can actually hurt you with modern ATS systems.