Marketing · £38,000 - £58,000

Top Resume Keywords for Content Marketing Manager

Q: What keywords should I put on my Content Marketing Manager resume?

The most important keywords for a Content Marketing Manager resume include: content strategy, editorial planning, SEO content, copywriting, content distribution. You should also consider adding: video content, podcast production, influencer partnerships.

Q: What ATS score should a Content Marketing Manager aim for?

Aim for an ATS score of 80% or higher. This means your resume includes most of the critical keywords from the job description. Scores below 60% usually mean your resume will be filtered out before a recruiter sees it.

Q: What certifications help a Content Marketing Manager resume?

Valuable certifications for a Content Marketing Manager include: HubSpot Content Marketing Certification, CIM Content Marketing Award, Google Analytics Certification. Adding these to your resume can significantly boost your ATS score and credibility.

Develops and executes content strategies that attract, engage, and convert target audiences. Manages editorial calendars, content production, and distribution across multiple channels. Here are the keywords, skills, and certifications that will help your resume get past ATS filters and in front of hiring managers.

Essential Keywords

These are the core skills recruiters and ATS systems look for in Content Marketing Manager resumes. Missing these will likely get your application filtered out.

content strategyeditorial planningSEO contentcopywritingcontent distributionanalyticsbrand voiceaudience researchlead generationcontent calendar

Preferred Skills

These keywords give you an edge over other candidates. They show broader capability and cultural fit.

video contentpodcast productioninfluencer partnershipsteam managementABMmarketing automation

Certifications

HubSpot Content Marketing CertificationCIM Content Marketing AwardGoogle Analytics Certification

Tools and Software

WordPressHubSpotSEMrushCanvaGoogle AnalyticsAhrefsTrelloGrammarly

Example Resume Summary

Here is a strong resume summary for a Content Marketing Manager position. Notice how it naturally weaves in key skills and quantifiable achievements.

“Content Marketing Manager with 5 years of experience building content engines for B2B technology companies. Created a thought leadership programme that generated 150+ qualified leads monthly and established the company blog as an industry-leading resource with 200K monthly readers.”

How to Use These Keywords on Your Resume

1. Match the job description

Do not just copy and paste this list. Read the specific job posting and identify which of these keywords appear. Use those exact phrases on your resume.

2. Show context, not just keywords

ATS systems are getting smarter. Instead of listing “project management” in a skills section, write “Led project management for a 12-person team delivering a cloud migration on time and under budget.”

3. Use both acronyms and full terms

Write “Search Engine Optimisation (SEO)” or “Continuous Integration/Continuous Deployment (CI/CD)” the first time, then use the acronym after. This covers both search patterns.

4. Place keywords strategically

Put the most important keywords in your summary, job titles, and the first bullet of each role. Many ATS systems weight content near the top of your resume more heavily.

5. Check your score

After updating your resume, run it through an ATS checker to see how well it matches the job description. Aim for 80% or higher.

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Frequently Asked Questions

What keywords should I put on my Content Marketing Manager resume?

Focus on the essential skills: content strategy, editorial planning, SEO content, copywriting. Then add relevant certifications like HubSpot Content Marketing Certification. Always match keywords to the specific job posting you are applying for.

What ATS score should a Content Marketing Manager aim for?

Target 80% or higher for the best results. Scores between 60-80% are reasonable but leave room for improvement. Below 60% means you are likely missing critical keywords and will get filtered out.

What tools should a Content Marketing Manager list on their resume?

Common tools for this role include WordPress, HubSpot, SEMrush, Canva. Only list tools you are genuinely proficient with, as you may be tested on them during interviews.

How many keywords should I include?

There is no magic number. Focus on naturally incorporating the keywords that appear in the job posting. Keyword stuffing (repeating the same term multiple times) can actually hurt you with modern ATS systems.